Purpose & Culture
Why you’re doing what you’re doing
Consumers and employees are interested in why you’re doing what you’re doing. A well designed purpose becomes the strong fundamental core that radiates out to everything that you do. This will help your employers to feel increased motivation when they feel that they have a clear purpose that they’re investing their time in to make a positive change. This will also increase your chances of customers choosing you instead of your competitors and staying with you in the face of alternatives.
Triple Bottom Line
People, Planet, Purpose
The triple bottom line measures a companys degree of social responsibility, its economic value and its environmental impact. The fundamental shift in values that has happened in a few years time has been fueled by increasing environmental and social injustice and the broadened consciousness, particularly among younger generations. Displaying a consciousness and a willingness to tackle these problems might bring several positive effects such as attract top talent, increase employee motivation, produce positive publicity and/or improve sales.
Implementation
Communication, Branding, Design
Your changes in your structure, culture and purpose needs to be correctly communicated and shown for the best and most relevant result. Communication, branding and design are crucial factors for your client reach, sales and employer branding. I can help you with everything from creating your website, setting out a communication plan or creating a brand that stands out to the crowd. So whether your plan is to change the world or to sell cookies in the neighbourhood, send me an email or give me a call and we'll find a way to work through them