People

Trust, ideas and innovation

The formula to stay ahead
Competition is fierce in every sector. Customers and clients buying habits are changing and they have a wide array of companies to choose from. To be a strong competitor in the local and global landscape you need to leverage from the knowledge and experience of every single person in your organisation. This will generate new ideas that can help you to stay ahead of the curve in your innovation and stay ahead of your competition.

To do this, you can bring in your employees in the decision-making process by sharing your thoughts on your business. Then listen and learn. For this to work effectively you need to establish a trust from the bottom up on both sides.

Motivation makes your employees go the extra mile

It’s not all about the pay-check. A 2017 study from Hays found that 71% of employees where willing to take a pay cut for their ideal job. The combination of salary, benefits, company culture and career growth are the factors that employees are most likely to consider when they’re deciding whether to accept a job offer or stay in their current role. To keep your employees and attract new talent you need to ensure that they have their ideal job by making sure that they feel valued, supported and are important to the growth of the company.

If you take care of your employees, they will go to extraordinary lengths on behalf of the business.

Success by retaining the best talent

When you lose a talented employee you’re losing their experience and skills, factors that can be incalculable.

Employees who feel that their job has meaning and/or that are able to make a difference will result in greater loyalty. This is especially true for younger generations. Giving your employees more power and a voice of change in combination of encouraging them to be a part of your mission, direction and collective values will make sure that they feel valued and important.

The best possible customer experience

By putting your employees first you automatically improve the standard of customer service and loyalty.

Engaged employees that has the power to enact change have the freedom to provide exceptional customer service. This means that they’re not tied down with strict rules in how they approach each customer case, they know that they are trusted and valued by the business and their experience and inter-personal skills adapt to each given situation.

+ Planet

Social responsibility and ethical practices have become a cornerstone for success. Consumers are increasingly aware in the importance of social responsibility and actively seek businesses that operates ethically. The fundamental shift in values that has happened in a few years time has been fueled by increasing environmental and social injustice and the broadened consciousness, particularly among younger generations. Displaying a consciousness and a willingness to tackle these problems might bring several positive effects such as attract top talent, increase employee motivation, produce positive publicity and/or improve sales.

Improve public image

By publicising your CSR efforts and letting the public know about your efforts will increase your chances of becoming favourable in the eyes of your consumers.

Increases media coverage

The better the benefits, the better the media coverage. Having a strong CSR program can increase the chances that your company gets news coverage and sheds a positive light on your organization.

Boosts employee engagement

A dedication to bring a positive effect in your community or globally are more likely to lead to the attraction and retention of valuable, hardworking and engaged employees. Job-hunting individuals are more likely to apply and hired employees who are engaged are more likely to stay with a company longer, be more productive and be more creative than disengaged employees.

Attract and retain investors

Investors are more likely to be attracted to and continue to support organisations that demonstrate a commitment not only to employees and customers, but also to positive causes that impact the lives of others.

+ Purpose

Consumers and employees are interested in why you’re doing what you’re doing. A well designed purpose becomes the strong fundamental core that radiates out to everything that you do. This will help your employers to feel increased motivation when they feel that they have a clear purpose that they’re investing their time in to make a positive change. This will also increase your chances of customers choosing you instead of your competitors and staying with you in the face of alternatives.
If you’re only doing it for the money, it’s too easy to quit when the road gets rocky. However, if you and your employees truly believe in what you’re doing, it’s much easier to find the strength to survive and thrive. The consistency of purpose leads to a higher standard of excellence, superior processes, and better results in the long run.

= Profit