How do you distinguish yourself in the eyes of your customer?
The need to have a purpose has always been a pondering question for humanity since the dawn of our species.
Our pressing problems of an environmental catastrophe and increasing social injustice among other things have become more and more apparent in a few years time and has lead to a fundamental shift in values for people where more and more are asking: What can I do to help?
More and more people are turning to corporations to be held responsible for their actions, and inaction to socially responsible change.
To stay relevant in our current world of information overflow and complexity the need for authenticity are more important than ever. To make sure your company survives and thrives in the future you need to walk the walk and talk the talk. The easiest way to maximize profits, increase an interest in your company and attract great people are by following the triple bottom line: People, planet, revenue.
The triple bottom line measures a companys’ degree of social responsibility, its economic value and its environmental impact. The fundamental shift in values that has happened in a few years time has been fueled by increasing environmental and social injustice and the broadened consciousness, particularly among younger generations.
If you strive to attract top talent, increase employee motivation, produce positive publicity or improve sales you will have to create a culture that revolves around a purpose. Whether that purpose is improving environmental sustainability, supporting developing countries or improving health and wellness, it will have an impact on every part of your organisation, and make sure that you remain relevant in today’s increasingly competitive world.
A purpose beyond a pay check
Consumers and employees are interested in why you’re doing what you’re doing. A well designed purpose becomes the strong fundamental core that radiates out to everything that you do. This will help your employers to feel increased motivation when they feel that they have a clear purpose that they’re investing their time in to make a positive change. This will also increase your chances of customers choosing you instead of your competitors and staying with you in the face of alternatives.
The complete core
Not only is it important to create a clear triple bottom line and a clear purpose, but it’s also important to channel these values into your company, your company culture and your company brand in general.
Here’s a brief introduction of what I can do for you:Here’s a brief introduction of what I can do for you:
Triple bottom line
Create your triple bottom line - What possible ways could your company increase your degree of social responsibility, economic value and/or your environmental impact related to your current financial state and your projections? How can you make sure that you’re transparent? What gains would this bring to your organisation?
Transform your culture
Transform your culture -Your culture is what defies your company and your team. A strong culture that has a clear positive purpose will boost the morale and team spirit, leading to greater results and a happy workplace. What’s your purpose and why? What are your teams biggest motivators? How can you make your team more effective and happy?
Implement your changes
Your changes in your structure, culture and purpose needs to be correctly communicated and shown for the best and most relevant result.
Branding
Who are you, who do you want to be and how do people perceive you?
The foundation of your brand is your logo, your website, eventual packaging and promotional materials.
I can help you to create an original image to help you stand out from the crowd.
Communication
Effective communication can lead to increased sales, repeat business and referrals. On the other hand, not being able to can quickly lead to decreased sales, frustrated customers and negative word of mouth.
I can help you to communicate to your costumers in efficient ways that will help them remember you.
Design
The term Design Thinking gets thrown around a lot as the magic formula for innovation based on human-centered observation and prototyping. As true as it may be, it’s not linear, it’s meant to be iterative. This means that it matches the needs and expectations of real-world users and beyond that.
I can help you develop a long term design thinking mindset that will send you towards the right solution.
Who am I?
I'm a creative entrepreneur within marketing, branding, design and tech. Although born and raised in Stockholm. I have experience of working abroad in New York and Sydney which has been of great influence in my style and standards; elements that I never compromise. Besides my occupation, I strive to be on the right side of humanity and I value having a positive impact on the world at large.